Wired is great for this type of “awesome badness”.
It’s like they took a left critique of society and tried to tick off all the boxes:
Patriarchal, misogynist, jingoistic, phallic imagery, objectification, militarist, macho, capitalist, bourgeois, fear-mongering, warmongering, latent violence, statist, consumerist, mindless pop culture, fascist.
It’s all there, yep, every one. I feel that this arms manufacturer, or their advertising agency, must have accidentally hired some radical feminist antiwar college student who couldn’t find a job elsewhere, who had a great time producing such exquisitely comprehensive awesome badness.
Perhaps it could also be submitted to a feminist journal as a spot-the-gender-binaries game.